CRM software compared on the plan a small team actually needs and what it costs (not the entry tier), its seat minimum and onboarding fee, what the contract allows at renewal, how much you can set up yourself, and the features that matter (sequences, marketing automation, quotes, phone, EU data hosting, an MCP server). Also: when a spreadsheet and Mailchimp are all you need.
The CRM we pick after a decade of client work: sales, marketing, service and content in one platform, with the most transparent price ratchet in the category.
Month-to-month (entry plan): £18/moAnnual commit, per month: £7/moMonthly premium: 157%
The sales-pipeline specialist: no seat minimum, no onboarding fee, transparent pound tiers, EU or UK hosting and the best Trustpilot record of the big names.
Month-to-month (entry plan): £24/moAnnual commit, per month: £14/moMonthly premium: 71%
The Manchester-built small-business CRM: a usable free plan, no setup fees, cancel with immediate effect, and nobody answering a phone.
Month-to-month (entry plan): £17/moAnnual commit, per month: £14/moMonthly premium: 21%
The London-founded CRM the startups moved to, with a data model you shape rather than a form you fill in, and the caveats of a young product.
Month-to-month (entry plan): £34/moAnnual commit, per month: £27/moMonthly premium: 26%
One price, one feature set, no tiers, no contracts, and phone support even during the trial, in exchange for a deliberately narrow product.
Month-to-month (entry plan): $15/moAnnual commit, per month: Same priceMonthly premium: 0%
Freshworks' CRM, a HubSpot-shaped suite at a third of the price, with phone and chat built in from the entry tier and EU hosting at signup.
Month-to-month (entry plan): £9/moAnnual commit, per month: £7/moMonthly premium: 29%
monday.com's CRM: boards, automations and dashboards a team will enjoy, sold in seat blocks with a three-seat minimum.
Month-to-month (entry plan): £13/moAnnual commit, per month: £10/moMonthly premium: 30%
The product every CRM is measured against, priced to prove it, with a renewal clause that resets you to list price each year.
Month-to-month (entry plan): £20/moAnnual commit, per month: Same priceMonthly premium: 0%
A lightweight relationship CRM for agencies and consultancies that sell through people they know, with a LinkedIn extension and an MCP server on every plan.
Month-to-month (entry plan): $30/moAnnual commit, per month: $24/moMonthly premium: 25%
The CRM for a Microsoft 365 estate, with SSO and audit through Entra ID, annual-only pricing and a partner-led buying process.
Month-to-month (entry plan): Not publishedAnnual commit, per month: £50/moReal tier, per user: £80.70/user/mo (Sales Enterprise)
The open-source business suite whose CRM is free to self-host: the best value here for a company with a developer or a partner, and the wrong choice without one.
Month-to-month (entry plan): £28/moAnnual commit, per month: £22/moMonthly premium: 27%
The broadest CRM for the least money, with EU hosting and sequences from the entry tier, ranked last because in our experience it feels a grade below its rivals.
Month-to-month (entry plan): £16/moAnnual commit, per month: £12/moMonthly premium: 33%