SEO/GEO/AEO

SEO tools plus generative and answer engine optimization tracking.

11 platforms reviewed·How we test

Our rankings

Some links earn us commission — it never affects rankings.

=1TOP PICK

AhrefsFeaturedThe best SEO data in the business — largest, freshest backlink index, huge keyword database, API and MCP from the first paid plan — undermined only by a credit meter and an AI-visibility add-on priced like a second product.

4.4/ 5

=1TOP PICK

GeogenFeaturedEU-built, pure-play AI-search visibility tracker — the widest model coverage (including Claude), daily checks, and a full REST API plus MCP server from €20 a month.

4.4/ 5

3

Screaming Frog SEO SpiderThe technical-SEO crawler everyone actually uses — a UK desktop tool at £199 a year, now with LLM content analysis and an official MCP server.

4.1/ 5

4

SE RankingThe value all-in-one — GBP pricing, API included on every plan, the cheapest AI-search add-on per prompt, and the best Trustpilot score of the SEO suites.

4.0/ 5

5

Peec AIBerlin’s self-serve AI-search analytics dashboard — EU-hosted data, six engines including AI Mode and Copilot, MCP on every paid plan; REST API only on Enterprise.

3.9/ 5

6

SISTRIXThe European SEO toolbox — Visibility Index, real UK/EU country indexes, EUR billing, monthly cancellation, and AI Overview + prompt tracking included on every plan.

3.8/ 5

7

Otterly.AIThe cheapest way into AI-search monitoring — $29 a month, no lock-in, unlimited seats, and a public API + MCP from the $189 tier; Claude and Gemini cost extra.

3.7/ 5

8

SimilarwebCompetitive-intelligence first, SEO second — the best competitor-traffic and AI-referral data here, with an official MCP server, behind quote-only pricing.

3.5/ 5

9

SemrushThe broadest marketing suite on the market, with a cheap AI Visibility toolkit — sold in USD only, with the worst billing reputation in this comparison.

3.4/ 5

10

ProfoundThe enterprise AEO platform — $1bn valuation, the broadest engine coverage and agentic content execution — but self-serve tiers are deliberately thin and data is hosted in the US.

3.3/ 5

11

Moz ProThe original SEO suite and home of Domain Authority — cheapest entry of the suites, but small limits, USD-only pricing and a poor billing reputation.

3.2/ 5

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Best SEO, GEO and AEO Tools in 2026 (UK & EU): Why We Run Ahrefs and Geogen Together Instead of Paying One Vendor for Both

We tested Semrush, SE Ranking, Ahrefs and Geogen at length, then compared 11 SEO suites, crawlers and AI-search trackers on price, data, API depth and reputation. The answer for most UK/EU teams is two tools, not one.