Press and media kit
Last updated: 1 October 2026
Everything a journalist, editor, podcaster or list-writer needs to describe Saaskly accurately, in one place. Use any of it without asking. For interviews, data or comment: help@saaskly.com.
Saaskly in one paragraph
Short (25 words): Saaskly is an independent UK review site that ranks business software on function, real pricing, reliability and vendor conduct, published for people and AI agents alike.
Medium (60 words): Saaskly (saaskly.com) is an independent comparison site for business software, run by a UK company that operates the tools it reviews. Every product is scored on what it does, what people actually pay (month-to-month and annual), how reliable it is and what its customers say, with first-party verdicts where the team runs the product and a provenance label on every claim. The whole catalogue is open to AI assistants through an MCP server, a REST API and Markdown mirrors.
Long (110 words): Saaskly is an independent review and comparison site for the software small and mid-sized businesses buy, from phone systems, email and CRM to VPNs, hosting, accounting software, antivirus and website builders. It launched on 27 August 2026 and is published by Next Generation ICT Ltd, a UK company that has run this kind of infrastructure for its own clients for over a decade. Scores weigh functionality, pricing and pricing transparency, ease of working with, reliability and customer reputation, and a capable product can rank low for the way its vendor behaves. Every claim says whether it comes from running the product, from a third party or from the vendor. Affiliate links are disclosed and never touch a score, and the entire catalogue is readable by AI agents through an MCP server, a REST API and a Markdown mirror of every page.
Key facts
- Launched: 27 August 2026.
- Publisher: Next Generation ICT Ltd, registered in England and Wales (company 08641452), 86-90 Paul Street, London EC2A 4NE. Saaskly™ and the S icon are trademarks of Next Generation ICT Ltd (application filed 2026).
- Editor: Tim Meredith, founder of Next Generation ICT Ltd. Every review outside VoIP is reviewed and approved by him.
- VoIP editor: Dariia Panchenko of Fractional Teams reviews and approves the VoIP and phone systems content. Fractional Teams is VoIPstudio's agency partner; the full disclosure is on the VoIPstudio profile.
- Coverage: 162 products ranked across fifteen categories (VoIP and phone systems, transactional email, cloud management platforms, SEO/GEO/AEO tools, social media management, content creation, domain names, VPN, CRM, VPS and cloud servers, GPU and high performance compute, password managers, accounting software, antivirus and endpoint security, CMS and website builders). Fifteen long-form comparison articles.
- Method: first-party testing wherever the team has run a product in production; public pricing, feature sets and third-party reviews (Trustpilot is a named source) for the rest, always labelled "not yet tested"; vendor logos only under an affiliate or partner relationship, with the source of each logo recorded; a data-provenance label on every claim. Full text: Editorial Policy.
- Scoring: editorial judgements out of 5 weighing functionality, pricing and pricing transparency, ease of working with (including API and automation access), reliability and customer reputation. Commercial behaviour (pricing practice, contracts, partner treatment, ownership) can pull a capable product down the table, and the profile says so.
- Pricing rule: every product shows the month-to-month price first, then the annual-commitment price, then the premium for not committing, because the headline price is rarely the price people pay. In the categories ranked so far that premium runs from nothing to 164%.
- Money: free for readers and for AI agents. Income is display advertising, disclosed affiliate links and disclosed sponsorship. Scores are editorial, and a commercial relationship never changes one. Where a relationship exists, including through one of our sister brands, it is disclosed on the page. Nobody can buy a ranking, a score or a placement: a paid route can only ever buy a review, never its result.
- AI: research and drafting use AI assistance; every published word is reviewed and approved by the editor. Stated on every page and in the AI Transparency statement.
- Built for agents: MCP server at
https://saaskly.com/mcp, REST API described at /openapi.json, a Markdown mirror of every page (append.md), /llms.txt. Details on Developers. - Vendors: a self-service vendor portal lets a company's domain-verified staff correct data, confirm pricing and request a listing; accepted corrections carry a "vendor-confirmed" label.
- Data studies: The Trust Gap (29 September 2026) sets our editorial score for all 162 products beside what their customers say on Trustpilot, category by category. Re-read quarterly; the dataset is on the page.
Story angles we can support with data
- The trust gap. Where our verdict and a product's customer reviews disagree, which categories treat customers worst, and how much a review invitation is worth, from The Trust Gap.
- The month-to-month tax. How much more businesses pay for not committing to a year, by category and vendor, from our published pricing grids.
- Review sites for robots. Why a comparison site now ships an MCP server and an API, and what AI assistants actually ask for.
- The tools we walked away from. First-party accounts of well-known products the team stopped using, and why, always framed as our experience.
- Price-rise and terms-of-service watch. The vendor repricings, licence changes and cancellation practices our category research turns up.
In the press
Our announcements as carried by third-party outlets. Each links to the outlet's own copy; the originals are in our News section.
- Markets Insider (Business Insider), 15 September 2026: Saaskly reviews business software first-hand or thoroughly researches it to help SMEs find the best solutions.
- FinancialContent, 15 September 2026: the same launch announcement.
- EIN Presswire, 21 September 2026: Saaskly opens vendor portal for suggesting updates to software reviews and comparisons.
- EIN Presswire, 29 September 2026: Saaskly publishes study of customer review scores across 162 business software products, the wire version of The Trust Gap.
Founder and editor
Tim Meredith is the founder of Next Generation ICT Ltd, the UK company behind Saaskly and its sister brand Fractional Teams. He has spent his career running the IT, communications and marketing infrastructure that businesses depend on (phone systems, email platforms, private cloud, SEO tooling) and started Saaskly to write down what that experience says about the software on the market. Available for comment on business software pricing, vendor conduct and AI-readable publishing. Contact: help@saaskly.com.
Brand assets
Use the Saaskly name and marks only to refer to Saaskly. Do not alter the marks or imply endorsement.
- Wordmark, white on transparent (for dark backgrounds): /brand/wordmark-white.png
- S tile icon: /brand/s-tile.png
- Social / open-graph card, 1200×630: /brand/og-default.png
- Colours: navy
#0a2540, indigo#3833ff. - Name: "Saaskly" (capital S, one word, no space). Trademark symbol ™ until registration completes.
Linking to Saaskly
Link to the specific page you are citing (a category ranking, a product profile or an article) rather than the homepage, and name the score as Saaskly's editorial opinion. Every public page has a stable URL and a Markdown twin.
Readers who want our stories first in Google Search can add Saaskly as a preferred source; Saaskly is listed in Google's source tool and the link pre-fills it.
Contact
help@saaskly.com. We aim to reply to press enquiries within one working day.