Attio

Attio (Attio Ltd, London, founded 2017, $116 million raised including a $52 million Series B led by GV in August 2025, 5,000 paying customers at that point) is what a CRM looks like when it is designed after the spreadsheet rather than before it. Records are objects with attributes you define, lists and views are built from them, and email and calendar sync with Gmail and Microsoft 365 fill the timeline automatically. The result is fast to set up and pleasant to use, and it is the choice of a generation of software companies (Lovable, Granola, Modal and Replicate are named customers). Workflows route leads and move deals, "Ask Attio" lets you query and update records in plain English, the API and webhooks are on every plan, and Attio ships an official hosted MCP server at mcp.attio.com that gives Claude, ChatGPT and Cursor read and write access to people, companies, deals, tasks and notes through OAuth.

Prices in GBP as shown to a UK visitor on 8 September 2026 (VAT basis not stated; Attio's own G2 listing shows $29 and $69 for the same tiers). Free covers up to three seats and 50,000 records. Plus is £27 a user a month on annual commitment or £34 monthly, capped at ten seats, with standard objects only and 20 reports. Pro, at £59 annual or £74 monthly, is the tier a 10-seat team needs: sequences, call intelligence, advanced reporting, up to 12 objects including custom ones. Enterprise adds SAML SSO, SCIM and unlimited objects. AI and enrichment run on workspace credits, roughly £55 to £360 a month by volume. The Services Agreement lets Attio change fees on 30 days' notice, effective at the end of the current term; terms are one or twelve months, auto-renew, and stopping renewal needs 14 days' written notice.

The reservations are those of a young product. Trustpilot has five reviews (3.2, three of them one-star, about a broken import mapping, a downtime incident with lost leads and a gap between marketing and product); Capterra has eight. G2 could not be read. Support is chat and email, weekdays, 12am to 6pm Pacific, with priority handling on Pro and Enterprise and no phone. Attio's trust centre did not render for this research, so EU or UK data residency, two-factor authentication and audit logging are unconfirmed; treat data residency as not offered until Attio says otherwise. There are no native forms, quotes, phone or ticketing. For a technical team that wants its CRM to behave like software rather than a legacy database, and that can live with US-hours support, Attio is the most interesting product in this comparison.

Not yet tested by Saaskly: assessed on published pricing, documentation and third-party reviews.