Semrush
The broadest marketing suite on the market, with a cheap AI Visibility toolkit — sold in USD only, with the worst billing reputation in this comparison.
How we testSemrush does everything: a 43-trillion-link index (vendor claim), keyword research, rank tracking from 500 keywords, site audit from 100k pages, content and PPC tools, and since October 2025 the "Semrush One" bundles that fold AI Visibility into the base plan (Starter $199 month-to-month / $165 annual; Pro+ $299/$248; Advanced $549/$456 with API). The standalone AI Visibility Toolkit is $99 a month per domain for 25 daily custom prompts across AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini — cheap, but thin.
Pricing is USD only with VAT added for UK/EU buyers, the REST API is only on Advanced and Business, and an MCP server is available via developer.semrush.com. Trustpilot is 1.7/5 from 1,372 reviews — charged during or after "free trials", deliberately hard cancellation, add-ons that keep billing after the base plan is cancelled. Semrush was in our four-way test and did not make the cut — on pricing, on how it felt to work with, and on the combined toolset. That is our direct experience.
Pros
- +Widest feature set of any suite
- +AI Visibility toolkit is cheap as a standalone
- +Bundles undercut Ahrefs for SEO + AI in one vendor
Cons
- −USD only, VAT on top; API only on Advanced and above
- −Only 25 prompts on the base AI toolkit
- −1.7/5 Trustpilot on billing and cancellation; did not make our cut in testing (our direct experience)
Pricing
Minimum commitment: $139 — $139/mo × 1 seat × 1 month — no commitment. The least you can spend before walking away; excludes numbers, minutes and add-ons.
SEO Toolkit
$139/mo · month-to-month
$117.33/mo on an annual commitment
Month-to-month costs 18% more
- ✓1 user, 500 keywords, 5 sites; USD, VAT extra in UK/EU
Semrush One Starter
$199/mo · month-to-month
$165.17/mo on an annual commitment
Month-to-month costs 20% more
- ✓AI Visibility bundled
AI Visibility Toolkit (standalone)
$99/mo · annual commitment
Month-to-month: not published
- ✓Per domain; 25 prompts; billing basis unconfirmed
Specifications
| Rating | 3.4 |
| Month-to-month (entry plan) | $139/mo |
| Annual commit, per month | $117.33/mo |
| Monthly premium | 18% |
| Minimum commitment* | $139 |
| Keywords tracked | 500 |
| Backlink index (T) | 43 |
| Site audit | ✓ |
| AI engines tracked | 5 |
| Prompts included | 25 |
| API included | No |
| MCP server | ✓ |
| Trustpilot (reviews) | 1.7 (1,372) |
| AI engines (list) | Google AI Overviews, Google AI Mode, ChatGPT +2 |
| Commitment for annual rate (months) | 0 |
*How we calculate minimum commitment. Headline per-user prices hide the real cost of trying a platform. Total cost of ownership is licence × seats × term, plus usage, add-ons, setup fees and any early-exit charges. Our "minimum commitment" figure is the floor of that: the entry plan's committed rate × the minimum seats the vendor will sell × the months you must commit to (one month at the month-to-month rate where there is no commitment; the licence price where it is sold per year). It deliberately excludes usage, add-ons and prerequisite licences, so your real first bill will be higher — but never lower than this.
Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI