Moz Pro
The original SEO suite and home of Domain Authority: cheapest entry of the suites, but small limits, USD-only pricing and a poor billing reputation.
Moz Pro (now Ziff Davis-owned) remains the friendliest entry into SEO: Starter at $49 month-to-month or $39 annual, Standard $99/$79, Medium $179/$143, Large $299/$239, with keyword research, a 44–45-trillion-link index refreshed every few days, Domain Authority as the industry's shared yardstick, and an AI Visibility beta (ChatGPT, Gemini, Google AI Mode) from the Medium plan.
Limits are the tightest here (roughly 50–300 tracked keywords on the lower tiers), the Moz API is sold separately, there is no first-party MCP, and there is no GBP or EUR pricing. Prices are from third-party listings (moz.com blocked our checks) and should be verified. Trustpilot is 2.4/5 on 243 reviews, with charges after trial cancellation and no human support the recurring themes.
Pros
- +Cheapest suite entry price
- +Domain Authority is the industry’s common language
- +AI visibility bundled from the Medium plan
Cons
- −Smallest keyword and crawl limits here
- −Billing and cancellation complaints (2.4/5 Trustpilot)
- −No GBP/EUR pricing; API sold separately; no MCP
Pricing
Minimum commitment: $49 ($49/mo × 1 seat × 1 month (no commitment)). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Starter
$49/mo · month-to-month
$39/mo on an annual commitment
Month-to-month costs 26% more
- ✓1 seat; third-party figure, verify
Standard
$99/mo · month-to-month
$79/mo on an annual commitment
Month-to-month costs 25% more
- ✓Third-party figure, verify
Medium
$179/mo · month-to-month
$143/mo on an annual commitment
Month-to-month costs 25% more
- ✓AI Visibility dashboards from this tier
Specifications
| Rating | 3.2 |
| Pricing and plans | |
|---|---|
| Month-to-month (entry plan) | $49/mo |
| Annual commit, per month | $39/mo |
| Monthly premium | 26% |
| Minimum commitment* | $49 |
| Commitment for annual rate (months) | 0 |
| Features | |
| Keywords tracked | 50 |
| Backlink index (T) | 44 |
| AI engines tracked | 3 |
| Prompts included | 0 |
| AI engines (list) | ChatGPT, Gemini, Google AI Mode |
| Integrations and developers | |
| API included | No |
| MCP server | No |
| Ownership and trust | |
| Site audit | ✓ |
| Trustpilot (reviews) | 2.4 (243) |
*How we calculate minimum commitment. Headline per-user prices hide the real cost of trying a platform. Total cost of ownership is licence × seats × term, plus usage, add-ons, setup fees and any early-exit charges. Our "minimum commitment" figure is the floor of that: the entry plan's committed rate × the minimum seats the vendor will sell × the months you must commit to (one month at the month-to-month rate where there is no commitment; the licence price where it is sold per year). It deliberately excludes usage, add-ons and prerequisite licences, so your real first bill will be higher, but never lower than this.
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Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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