Planable
The best approval workflow in the category (unlimited users per workspace, guest approvers, multi-level sign-off), now owned by SE Ranking, with analytics and inbox unbundled into paid add-ons.
How we testPlanable (founded 2016 in Bucharest/Chișinău, Delaware-registered, acquired by SE Ranking on 4 August 2025) is built around collaboration: every plan has unlimited users, and approvals run from none through optional, required and multi-level, with guest approvers who need no account, annotations and Slack/email notifications. This is the agency-and-client workflow the others approximate. It covers Facebook, Instagram, TikTok, YouTube, LinkedIn pages and profiles, X, Pinterest, Google Business Profile and Threads (no Bluesky or Mastodon), with AI caption and reply generation and "Brand Context" tone settings.
Pricing is USD, per workspace: Free (4 pages, 50 posts lifetime), Basic $33 annual / ~$39 monthly for 60 posts a month, Pro $49 / ~$59 for 150 posts, 10 pages, public API and an MCP connector; Enterprise for multi-level approvals and SSO. Analytics ($12–14) and the social inbox ($7.50–9) are per-workspace add-ons on every tier (no plan includes them), and competitor tracking is Facebook/Instagram only. Trustpilot is 4.4/5 on 71 reviews, but the recent ones say what our own experience says: "every feature is now paid separately".
First-party: Planable was a great solution when we ran it, and SE Ranking with Planable was an excellent combination. Since the acquisition its pricing, renewals and general commercial strategy have become a mess. The combined company appears to have lost its way and, right now, not to care much about existing customers. That, not the product, is why it isn't higher.
Pros
- +Best approval workflow here: multi-level, guest approvers, unlimited users
- +API + MCP connector on Pro
- +Strong Trustpilot (4.4)
Cons
- −Analytics and inbox are paid add-ons on every plan
- −Post caps per month
- −USD only, and the post-acquisition commercial direction is unclear
Pricing
Minimum commitment: $39 ($39/mo × 1 seat × 1 month (no commitment)). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Basic
$39/mo · month-to-month
$33/mo on an annual commitment
Month-to-month costs 18% more
- ✓Per workspace, unlimited users; 60 posts/mo, 4 pages, none/optional approvals, 10 GB. Monthly price unconfirmed
Pro
$59/mo · month-to-month
$49/mo on an annual commitment
Month-to-month costs 20% more
- ✓150 posts/mo, 10 pages, required approvals, grid view, public API + MCP connector, 50 GB
Free
$0/mo · no commitment
Same price on any term
- ✓4 pages, 50 posts lifetime, no X publishing
Analytics add-on
$14/mo · month-to-month
$12/mo on an annual commitment
Month-to-month costs 17% more
- ✓Per workspace; Social Inbox add-on $7.50 annual / $9 monthly
Specifications
| Rating | 3.8 |
| Priced per | Workspace |
| Profiles on entry plan | 4 |
| Approval workflow | ✓ |
| Inbox | ✓ |
| Competitor analysis | ✓ |
| AI assistant | ✓ |
| API | ✓ |
| MCP server | ✓ |
| LinkedIn Company Pages | ✓ |
| Analytics depth | Basic |
| Trustpilot (reviews) | 4.4 (71) |
| Platforms supported | Facebook, Instagram, TikTok +6 |
| Scheduled posts limit | 60 |
| White-label reports | No |
| Commitment for annual rate (months) | 0 |
Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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