Metricool
The best value in the category: every major network, competitor and ads analytics, a free plan and an MCP server that works on every tier.
Metricool (Madrid, founded 2015, part of the team.blue hosting group since 2024, 2M+ users) prices per brand rather than per channel or per seat, which is why it undercuts everything else here: Starter is €20 month-to-month or €16 on annual billing for five brands, each with every supported network attached (Facebook, Instagram, Threads, X, Bluesky, TikTok, LinkedIn profiles and Company Pages, Google Business Profile, Pinterest, YouTube and Twitch) plus unlimited posts (fair use), 100 competitor profiles, unlimited analytics history, a unified inbox, Facebook/Google/TikTok Ads analytics and PDF/PowerPoint reports. Advanced (€54 / €43) adds team roles, a post-approval system, the REST API, custom report templates and Looker Studio. The AI assistant is credit-metered per brand (20/month on Starter, 35 on Advanced).
The automation story is unusual: an open-source MCP server (metricool/mcp-metricool, hosted at ai.metricool.com/mcp with OAuth) that works on any plan including Free, exposing brands, scheduling, analytics, best-time-to-post and ad campaigns to Claude, ChatGPT, Cursor, n8n, Make and Zapier. There is a genuinely useful free plan (1 brand, 20 posts/month, no LinkedIn or X). Pricing is in EUR from the UK with no GBP option, X is a €5 add-on per connected Premium account, and Trustpilot (3.9/5, 645 reviews) praises the human support but complains about silent annual auto-renewals with no refund.
First-party: after assessing Buffer, Planable, Metricool and DemandBird at length, Metricool is the platform we settled on, for ease of use, breadth of features, AI availability, the MCP server and the price. Saaskly may earn a commission if you buy through the link on this page; the verdict came first and the link doesn't affect the score.
Pros
- +Cheapest credible all-in-one: five brands with every network for €20
- +MCP server on every plan including Free
- +Competitor analysis, ads analytics and inbox included on the entry plan
Cons
- −Approvals and API only from Advanced (€54)
- −EUR only from the UK; X is a paid add-on
- −Trustpilot 3.9 with auto-renewal / no-refund complaints
Pricing
Minimum commitment: €20 (€20/mo × 1 seat × 1 month (no commitment)). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Starter (5 brands)
€20/mo · month-to-month
€16/mo on an annual commitment
Month-to-month costs 25% more
- ✓5 brands with every network, unlimited posts (fair use), 100 competitors, unlimited history, inbox, ads analytics, 20 AI credits/brand/mo; no approvals, no API
Advanced (15 brands)
€54/mo · month-to-month
€43/mo on an annual commitment
Month-to-month costs 26% more
- ✓15–50 brands, team roles, post approval, full X analytics, custom report templates, Looker Studio, REST API, LinkedIn inbox, 35 AI credits/brand/mo
Free
€0/mo · no commitment
Same price on any term
- ✓1 brand, 20 posts/mo, 5 competitors, 30-day history, 5 AI credits, no LinkedIn/X; MCP works
X add-on
€5/mo · no commitment
Same price on any term
- ✓Per connected X Premium account, all plans
Specifications
| Rating | 4.5 |
| Pricing and plans | |
|---|---|
| Priced per | Brand |
| Profiles on entry plan | 5 |
| Commitment for annual rate (months) | 0 |
| Features | |
| Approval workflow | ✓ |
| Inbox | ✓ |
| Competitor analysis | ✓ |
| AI assistant | ✓ |
| LinkedIn Company Pages | ✓ |
| Analytics depth | Advanced |
| White-label reports | ✓ |
| Integrations and developers | |
| API | ✓ |
| MCP server | ✓ |
| Ownership and trust | |
| Trustpilot (reviews) | 3.9 (645) |
| Support | |
| Platforms supported | Facebook, Instagram, Threads +8 |
Ready to try Metricool?
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Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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