Later
Instagram/TikTok-first visual planner with Link in Bio and an enterprise influencer suite.
Later (founded 2014 in Vancouver as Latergramme; owned by Mavrck/Summit Partners since 2022, now Boston/Toronto/Vancouver) is the consumer-brand and creator tool: a visual Instagram grid planner, Link in Bio on every plan, AI caption writer, best-time-to-post, and, at enterprise level, Later Influence, an influencer discovery and campaign platform with affiliate tracking via Mavely. It covers Instagram, Facebook, Pinterest, TikTok, LinkedIn, Threads, YouTube Shorts and Snapchat, but dropped X in 2023 and Bluesky and Google Business Profile support could not be confirmed.
Pricing is USD with a steep 33% monthly premium: Starter $25 monthly / $18.75 annual for one social set (8 profiles), 1 user and 30 posts per profile a month; Growth $50 / $37.50 for 2 sets, 2 users, 180 posts and approvals; Scale $110 / $82.50 for 6 sets, 4 users, unlimited posts and competitor benchmarking. No public API for Later Social, no MCP, and no free plan visible on the current pricing page. Trustpilot is 1.5/5 on 349 reviews, polarised (49% five-star, 39% one-star). The one-stars are almost entirely surprise auto-renewal charges and refused refunds, plus Instagram connection failures.
Desk research; not yet tested by Saaskly. Assessed on publicly available pricing, feature sets and third-party reviews.
Pros
- +Best visual/Instagram planning and Link in Bio
- +Influencer marketing suite for enterprise
- +Cheap entry ($25)
Cons
- −Post caps on Starter/Growth; no X; no API or MCP
- −USD only with 33% monthly premium
- −Trustpilot 1.5 on 349 reviews for auto-renewal and refund refusals
Pricing
Minimum commitment: $25 ($25/mo × 1 seat × 1 month (no commitment)). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Starter
$25/mo · month-to-month
$18.75/mo on an annual commitment
Month-to-month costs 33% more
- ✓1 social set (8 profiles), 1 user, 30 posts/profile/mo, 3-month analytics, no approvals
Growth
$50/mo · month-to-month
$37.50/mo on an annual commitment
Month-to-month costs 33% more
- ✓2 sets, 2 users, 180 posts/profile/mo, 1-year analytics, approvals, inbox
Scale
$110/mo · month-to-month
$82.50/mo on an annual commitment
Month-to-month costs 33% more
- ✓6 sets, 4 users, unlimited posts, 2-year analytics, competitor benchmarking
Specifications
| Rating | 2.7 |
| Pricing and plans | |
|---|---|
| Priced per | Workspace |
| Profiles on entry plan | 8 |
| Seats on entry plan | 1 |
| Commitment for annual rate (months) | 0 |
| Features | |
| Approval workflow | ✓ |
| Inbox | ✓ |
| Competitor analysis | ✓ |
| AI assistant | ✓ |
| LinkedIn Company Pages | ✓ |
| Analytics depth | Basic |
| Scheduled posts limit | 30 |
| White-label reports | No |
| Integrations and developers | |
| API | No |
| MCP server | No |
| Ownership and trust | |
| Trustpilot (reviews) | 1.5 (349) |
| Support | |
| Platforms supported | Instagram, Facebook, Pinterest +5 |
Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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