Hootsuite
The incumbent, rebuilt around its Wisdom AI and official MCP connectors in 2026, with approvals held back to the top tier and the worst Trustpilot in the category.
Hootsuite (Vancouver, founded 2008, private, ~900 staff; founder Ryan Holmes returned as interim CEO in April 2026) remains the broadest platform for mid-size and enterprise teams: unlimited scheduling, a unified inbox with WhatsApp, brand monitoring on every tier, Talkwalker-powered listening and the Parliament advocacy product on Enterprise, and since June 2026 the "Wisdom" AI agent plus official MCP connectors for publishing, inbox and listening that let ChatGPT, Gemini or Claude query Hootsuite data. Networks: Facebook pages and groups, Instagram, X, LinkedIn pages and profiles, TikTok, YouTube, Pinterest, Threads, Bluesky (publish and listen) and Google Business Profile reviews.
Pricing is per user in USD: Standard $99 a month on annual billing (10 accounts; ~$149 monthly, unconfirmed: the vendor doesn't print monthly rates), Professional $199 (~$299), Advanced $399 (~$499), and approval workflows only arrive on Advanced, which is $4,788 a year per user. 14-day trial. Trustpilot is 1.3/5 on 554 reviews with 69% one-star: accounts closed years ago still being charged, post-trial charges after cancellation, unresponsive support. The vendor replies to about 6% of them. G2 (4.3, ~7,800) is the counterweight.
Desk research; not yet tested by Saaskly. Assessed on publicly available pricing, feature sets and third-party reviews.
Pros
- +Broadest enterprise feature set: listening, advocacy, WhatsApp inbox
- +Official MCP connectors and Wisdom AI (June 2026)
- +Bluesky publish + listen
Cons
- −Per-user pricing from $99 annual with approvals only at $399
- −Monthly prices not published
- −Trustpilot 1.3 on 554 reviews for auto-renewal and post-cancellation charges
Pricing
Minimum commitment: $149 ($149/mo × 1 seat × 1 month (no commitment)). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Standard (per user)
$149/mo · month-to-month
$99/mo on an annual commitment
Month-to-month costs 51% more
- ✓10 social accounts, unlimited posts, AI, inbox, brand monitoring. Monthly price third-party sourced (unconfirmed)
Professional (per user)
$299/mo · month-to-month
$199/mo on an annual commitment
Month-to-month costs 50% more
- ✓Unlimited accounts, automated replies, custom reports. Monthly price unconfirmed
Advanced (per user)
$499/mo · month-to-month
$399/mo on an annual commitment
Month-to-month costs 25% more
- ✓Approval workflows, message routing, team metrics. Monthly price unconfirmed
Specifications
| Rating | 2.9 |
| Pricing and plans | |
|---|---|
| Priced per | Seat |
| Profiles on entry plan | 10 |
| Seats on entry plan | 1 |
| Commitment for annual rate (months) | 0 |
| Features | |
| Approval workflow | ✓ |
| Inbox | ✓ |
| Competitor analysis | ✓ |
| AI assistant | ✓ |
| LinkedIn Company Pages | ✓ |
| Analytics depth | Enterprise |
| White-label reports | No |
| Integrations and developers | |
| API | ✓ |
| MCP server | ✓ |
| Ownership and trust | |
| Trustpilot (reviews) | 1.3 (554) |
| Support | |
| Platforms supported | Facebook, Instagram, X +8 |
Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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