Wix
The most complete toolbox for a non-designer, and the tightest lock-in: nothing leaves Wix's servers but CSV data.
Who owns it
Wix.com Ltd is an Israeli company founded in Tel Aviv in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, listed on Nasdaq since 2013 and widely held, with about 5,300 staff and offices that include London, Dublin, Vilnius and three in Ukraine. Its own sub-processor list names group entities in the US, Ireland, Germany, Lithuania, the UK and Ukraine, and infrastructure at AWS, Google and Fastly. We found no Russian or Chinese link; Wix stopped serving Russian residents on 12 September 2024 under sanctions rules.
What it costs
Pricing is the awkward part. The plans page is geo-priced but showed US dollars "for reference only" to our UK browser on most loads on 16 September 2026, and rendered pounds once, with a rolling 50 percent first-term offer valid "until Thursday". Those pound figures, per month on annual billing paid upfront, are Light £9, Core £16 (£8 on the offer), Business £25 (£12.50) and Business Elite £119 (£59.50), all before tax. Core is the plan we score: Light's 2 GB of storage is too thin for a fifty-page site with images and it cannot take payments; Core brings 50 GB, five collaborators, payments and basic ecommerce. Wix says "additional subscription periods are available" and its help centre confirms monthly billing exists, but no month-to-month price is published anywhere before checkout, so that cell reads Not published. Every paid plan includes a first-year domain voucher on annual terms and a 14-day money-back guarantee; there is no trial because the Free plan is permanent, on a Wix subdomain with Wix branding.
What you get and what to watch
The editor moves any element with pixel precision on a fluid canvas, Wix Harmony replaced ADI in January 2026 as a conversational AI builder around an agent called Aria, and the business tools are the broadest here: native bookings, pricing plans, CRM, email marketing, Wix Payments in the UK, Wix Multilingual into 180 languages with 3,000 free auto-translate words, and Velo for full-stack code. SEO controls are unusually complete: robots.txt and meta robots editing, canonicals, bulk 301 redirects, structured data with overrides, automatic sitemaps and WebP conversion, all on Wix's own SEO features page. The official MCP server at mcp.wix.com, announced 7 May 2025, covers ecommerce, bookings, payments, events, blog, CMS and CRM, and needs a Wix account. Hosting is multi-cloud with a 99.99 percent uptime claim that is marketing rather than an SLA; the status page logged a European incident on 15 September 2026 and a Harmony rendering issue on 7 September. Support is 24/7 by chat and callback.
The lock-in is total and Wix says so: the help article "Exporting or Embedding Your Wix Site Elsewhere" states that your site must run on Wix's servers and that design and code cannot be exported. What leaves is CSV: products, contacts and CMS collections. Trustpilot is 3.5 on 28,998 invited reviews, 71 percent five-star and 22 percent one-star, with the one-star themes about renewal charges above the original price, blocked support emails and domain restrictions.
Not yet tested by Saaskly: assessed on published pricing, vendor documentation, the vendor's own help centre and status pages, and third-party reviews.
Pros
- +The widest built-in toolset: free-form editor, Harmony AI builder, native multilingual, bookings, CRM, email marketing, UK payments and a 2,000-template library
- +Full SEO control (robots, canonicals, bulk redirects, structured data) on the vendor's own page, and an official MCP server spanning commerce, bookings, CMS and CRM
- +Permanent free plan to build on, 14-day money-back guarantee, 24/7 support
Cons
- −No export of any kind: Wix's own help centre says your site must run on Wix's servers; only CSV data leaves
- −The month-to-month price is only revealed at checkout, the public page shows US dollars to UK visitors most of the time, and a 50 percent first-term offer is always running
- −Trustpilot 3.5 with 22 percent one-star on renewal charges and support; the 99.99 percent uptime claim is not a contractual SLA
Pricing
Minimum commitment: £16 (£16/mo × 1 seat × 1 months). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Core
£16/mo · annual commitment
Month-to-month: not published
- ✓£16 a month on annual billing paid upfront, before tax; £8 in the first term on the rolling 50% offer (read 16 Sep 2026 on the one GBP render of a page that mostly shows USD). 50 GB, 5 collaborators, payments and basic ecommerce, bookings, basic marketing suite, first-year domain voucher. Monthly billing exists but the price is shown only at checkout.
Business
£25/mo · annual commitment
Month-to-month: not published
- ✓£25 a month on annual billing (£12.50 first term). 100 GB, 10 collaborators, standard ecommerce and marketing suite. Business Elite £119 (£59.50) with unlimited storage, 100 collaborators and the advanced developer platform. Light £9 with 2 GB and no payments. Free plan on a Wix subdomain with branding.
Specifications
| Rating | 3.6 |
| Pricing and plans | |
|---|---|
| Scored plan* | £16/mo annual (Core) |
| Month-to-month | Not published |
| Free plan | Limited free plan |
| Scored plan name | Core |
| VAT basis | Excluding VAT |
| Licence | Subscription |
| Free trial (days) | 0 |
| Entry plan | £9/mo (Light) |
| Top plan | £119/mo (Business Elite) |
| First-term promotion | Rolling 50% first-term offer on Core, Business and Business Elite (£8, £12.50, £59.50) valid for the initial term only; month-to-month price only at checkout |
| Monthly price only at checkout | ✓ |
| Domain free first year | ✓ |
| Domain renewal | First-year voucher on annual terms, new Wix domains only; renewal price not captured |
| Editor seats | 5 included |
| Storage and bandwidth | Core 50 GB; Business 100 GB; Business Elite unlimited |
| Price changes | Not captured; the rolling promotion is the visible behaviour |
| UK VAT handling | ✓ |
| Features | |
| Shape | Hosted builder |
| Visual editor | ✓ |
| Custom code | Full CSS and JS |
| Blog | ✓ |
| Forms | ✓ |
| Commerce | Included |
| Memberships | Included |
| Multilingual | Included |
| SEO controls | Full |
| UK or EU hosting | No |
| Vendor hosting | ✓ |
| Page and item limits | No page cap published |
| Editor | Free-form, pixel-precise canvas; Wix Harmony AI builder |
| Templates | 2000 |
| Switch template after launch | No |
| Form submissions | Not published |
| Scheduling | ✓ |
| Roles and approvals | ✓ |
| Bookings | ✓ |
| AI site generator | ✓ |
| AI content tools | ✓ |
| Accessibility tooling | No |
| Redirects | ✓ |
| Structured data control | ✓ |
| Image optimisation | ✓ |
| CDN included | ✓ |
| Injected scripts | Not confirmed |
| Performance | 99.99% uptime is a marketing claim, not an SLA |
| Payment providers | Wix Payments (UK, GBP), Stripe, PayPal and others |
| Domain transfer out | Not captured; one-star reviews cite nameserver and transfer friction |
| Integrations and developers | |
| API | ✓ |
| Headless | ✓ |
| MCP server | ✓ |
| Export your site | None |
| Open source | No |
| Self-hostable | No |
| Webhooks | ✓ |
| MCP server note | mcp.wix.com, official since 7 May 2025: ecommerce, bookings, payments, events, blog, CMS, CRM; needs a Wix account |
| CRM integrations | Built-in Wix CRM; external CRMs via App Market |
| Zapier or Make | ✓ |
| App market | Wix App Market; reach stated as 258 million users, app count not published |
| Export note | "Your site must run on Wix's servers" (help centre); only products, contacts and CMS collections export as CSV |
| Import tooling | Not confirmed |
| Ownership and trust | |
| Owned in** | Israel-owned |
| Russian or Chinese link | None found |
| Trustpilot (reviews) | 3.5 (28,998) |
| HQ | Israel |
| Listed on | Nasdaq |
| Founded | 2006 |
| Data location | Israel first, then Wix entities worldwide; AWS, Google Cloud and Fastly; no region choice |
| Link evidence | None found; Wix withdrew service from Russian residents on 12 September 2024 |
| Governance | Widely held; UK, Irish, German, Lithuanian and Ukrainian group entities in its own sub-processor list |
| GDPR tooling | No |
| SOC 2 | No |
| ISO 27001 | No |
| Status page | ✓ |
| Major incident on record | No |
| Incident note | European service issues 15 September 2026 and a Harmony rendering issue 7 September 2026, both resolved same day |
| Security updates | Vendor-managed |
| Support | |
| Phone support | ✓ |
| Live chat | ✓ |
| UK support hours | 24/7 chat and scheduled callbacks |
| Community | Wix Studio for agencies; large partner and app ecosystem |
| Support channels | Live chat, Callback, Help centre |
*Scored plan: the business plan the score is set on (the cheapest plan with a custom domain and no vendor branding, contact forms, basic SEO controls and room for a fifty-page site; for a managed WordPress host, one production site with staging and daily backups), per month on annual billing at the renewal price, then per month billed monthly where that is offered, in the currency the vendor shows a UK visitor on the research date. Developer CMSs show the licence plus a stated reference hosting cost. See each profile for the VAT basis, first-term promotions and what the plan above adds.
**Owned in: where the company that owns the vendor answers to. A US-owned vendor is subject to US law (including the CLOUD Act) wherever the site is hosted. "Russian or Chinese link" records ownership, management or engineering links found on the research date, with the evidence on the profile; Saaskly marks these down in the score by editorial rule and says so.
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Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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