Webflow
The agency standard for marketing sites, with CSS-level design control and a real CMS, priced in dollars and best bought with a designer.
Who owns it
Webflow is a private San Francisco company founded in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou, with more than $330 million raised from Accel, Y Combinator, CapitalG, Silversmith, Khosla and Draper and a $4 billion valuation at its Series C; Linda Tong is chief executive. It bought Intellimize in 2024 and the AI asset generator Vidoso in March 2026. We found no Russian or Chinese link in ownership or engineering. There is no UK entity and no UK pricing: the page says "all prices in USD, per site, plus applicable taxes added at checkout".
What it costs
Prices were read on 16 September 2026 after Webflow's restructure of 13 May 2026, which merged the old CMS and Business plans into Premium. Premium is the plan we score, because Basic below it has no CMS and so no blog: $25 a month on annual billing, $39 billed monthly, a 56 percent premium. It carries 20,000 CMS items, 50 GB of bandwidth (the old Business plan had 100 GB, and Webflow's own migration examples show some customers paying more after the change), unlimited form submissions, code components and site search. Basic is $15 or $25 for 300 static pages; Starter is free on a webflow.io subdomain with two pages; Team is $2,500 a month on an annual contract. A separate Workspace subscription governs seats, staging sites, custom code and code export: Core is $19 or $28 a month, Growth $49 or $60, extra full seats $39 a month. Ecommerce is an add-on from $29 a month with a 2 percent fee at the bottom tier. Localisation is a paid add-on from $9 a month per locale tier.
What you get and what to watch
The Designer is a box-model canvas, which is why designers love it and owners struggle with it; Webflow AI, metered in credits, drafts pages and copy. Custom code has five injection points on paid plans, SEO controls include an audit panel for titles, descriptions, alt text and schema, 301 redirects need the Growth Workspace, and hosting runs on AWS with Fastly and CloudFront at a 99.99 percent target that is only contractual on Enterprise. EU hosting in Frankfurt or Ireland is selectable per project. The MCP server at mcp.webflow.com is official, OAuth-authenticated and available on every plan including Starter: it creates and edits pages, manages CMS items, SEO and accessibility fixes and publishes. Trust Center certifications cover SOC 2 Type II, SOC 1, ISO 27001, 27017, 27018 and 42001, plus the UK extension of the Data Privacy Framework. The status page logged two incidents in the days before our read; support is help centre and email with one to two business day responses, phone only on Enterprise.
Leaving is gated twice. Code export is a zip of HTML, CSS, JavaScript and assets, but only with a paid Workspace plan on top of your site plan, and it excludes CMS content, users, ecommerce data and localised pages, so a blog's posts do not come out. Trustpilot is 1.5 on 237 reviews, 66 percent one-star, with 2026 themes about AI credits applied mid-project, no refunds and site-wide style changes.
Not yet tested by Saaskly: assessed on published pricing, vendor documentation, the vendor's own help centre and status pages, and third-party reviews.
Pros
- +The finest design control of any hosted builder, a real CMS, and an official MCP server on every plan including free
- +SOC 2 Type II, ISO 27001 and the UK Data Privacy Framework extension on record; EU hosting selectable per project
- +Unlimited form submissions and a free plan to build on before paying to publish
Cons
- −US dollars only for UK buyers, a 56 percent premium for monthly billing, and a May 2026 restructure that raises some renewals through the bandwidth cut
- −Code export needs a second paid Workspace subscription and never includes CMS content; no SLA and no phone support below Enterprise
- −Trustpilot 1.5 with 66 percent one-star, led by AI-credit billing and refund complaints; a non-designer will struggle with the Designer
Pricing
Minimum commitment: $25 ($25/mo × 1 seat × 1 months). The least you can spend before walking away; excludes numbers, minutes and add-ons.
Premium
$39/mo · month-to-month
$25/mo on an annual commitment
Month-to-month costs 56% more
- ✓$25 a month on annual billing, $39 billed monthly, USD only, taxes added at checkout (read 16 Sep 2026). CMS with 20,000 items, 50 GB bandwidth, unlimited form submissions, code components, site search, Webflow AI, MCP server. Custom code and code export need a paid Workspace plan (Core $19 or $28) on top.
Basic
$25/mo · month-to-month
$15/mo on an annual commitment
Month-to-month costs 67% more
- ✓$15 a month on annual billing, $25 monthly. 300 static pages, 10 GB bandwidth, no CMS so no blog. Starter is free on a webflow.io subdomain with two pages. Team is $2,500 a month, annual contract only. Ecommerce from $29 a month with a 2% fee.
Specifications
| Rating | 3.7 |
| Pricing and plans | |
|---|---|
| Scored plan* | $25/mo annual · $39/mo monthly (Premium) |
| Month-to-month | $39/mo (+56%) |
| Free plan | Limited free plan |
| Scored plan name | Premium |
| VAT basis | Excluding VAT |
| Licence | Subscription (site plan plus workspace plan) |
| Free trial (days) | 0 |
| Entry plan | $15/mo (Basic) |
| Top plan | $2,500/mo (Team) |
| First-term promotion | No first-term promotion; the 13 May 2026 restructure merged CMS and Business into Premium and cut bandwidth from 100 GB to 50 GB, so some renewals rise |
| Monthly price only at checkout | No |
| Domain free first year | No |
| Domain renewal | Bring your own |
| Editor seats | 1 included, $39/mo extra |
| Storage and bandwidth | 50 GB bandwidth a month, add-ons to 2.5 TB |
| Price changes | Seat model separated from Workspace plans December 2024; plan merger and AI credits 13 May 2026 |
| UK VAT handling | No |
| Features | |
| Shape | Hosted builder |
| Visual editor | ✓ |
| Custom code | Full CSS and JS |
| Blog | ✓ |
| Forms | ✓ |
| Commerce | Add-on or higher plan |
| Memberships | Not offered |
| Multilingual | Paid add-on |
| SEO controls | Full |
| UK or EU hosting | ✓ |
| Vendor hosting | ✓ |
| Page and item limits | Premium: 150 static pages, 20,000 CMS items, 40 collections |
| Editor | Box-model canvas, CSS-level control |
| Switch template after launch | No |
| Form submissions | Unlimited on Basic and Premium; 50 on Starter |
| Scheduling | ✓ |
| Roles and approvals | ✓ |
| Bookings | No |
| AI site generator | ✓ |
| AI content tools | ✓ |
| Accessibility tooling | ✓ |
| Redirects | ✓ |
| Structured data control | ✓ |
| Image optimisation | ✓ |
| CDN included | ✓ |
| Injected scripts | Not confirmed |
| Performance | 99.99% uptime target; contractual only on Enterprise |
| Payment providers | Ecommerce plans from $29 a month; 2% fee on Standard, 0% above |
| Domain transfer out | Not applicable |
| Integrations and developers | |
| API | ✓ |
| Headless | ✓ |
| MCP server | ✓ |
| Export your site | HTML only |
| Open source | No |
| Self-hostable | No |
| Webhooks | ✓ |
| MCP server note | mcp.webflow.com/sse, official, OAuth, every plan including free: pages, CMS, SEO, publishing |
| CRM integrations | Via Apps marketplace and Zapier |
| Zapier or Make | ✓ |
| App market | Webflow Apps marketplace; count not published |
| Export note | Zip of HTML, CSS, JS and assets only with a paid Workspace plan; excludes CMS content, users, ecommerce data and localised pages |
| Import tooling | None first-party |
| Ownership and trust | |
| Owned in** | US-owned |
| Russian or Chinese link | None found |
| Trustpilot (reviews) | 1.5 (237) |
| HQ | US |
| Owner | Independent; Accel, YC, CapitalG, Silversmith, Khosla, Draper |
| Founded | 2013 |
| Data location | AWS US by default; EU (Frankfurt or Ireland) selectable per project |
| Link evidence | None found |
| Governance | Layoffs reported May 2026 as the company repositioned around AI; Vidoso acquired March 2026 |
| GDPR tooling | No |
| SOC 2 | ✓ |
| ISO 27001 | ✓ |
| Status page | ✓ |
| Major incident on record | No |
| Incident note | Upstream provider incident 14 September 2026 and intermittent 500s on 15 September 2026, both resolved |
| Security updates | Vendor-managed |
| Support | |
| Phone support | No |
| Live chat | No |
| UK support hours | Email and help centre, one to two business days; phone on Enterprise only |
| Community | Webflow University, forum, Experts marketplace; the largest agency network among builders |
| Support channels | Email, Help centre, Forum |
*Scored plan: the business plan the score is set on (the cheapest plan with a custom domain and no vendor branding, contact forms, basic SEO controls and room for a fifty-page site; for a managed WordPress host, one production site with staging and daily backups), per month on annual billing at the renewal price, then per month billed monthly where that is offered, in the currency the vendor shows a UK visitor on the research date. Developer CMSs show the licence plus a stated reference hosting cost. See each profile for the VAT basis, first-term promotions and what the plan above adds.
**Owned in: where the company that owns the vendor answers to. A US-owned vendor is subject to US law (including the CLOUD Act) wherever the site is hosted. "Russian or Chinese link" records ownership, management or engineering links found on the research date, with the evidence on the profile; Saaskly marks these down in the score by editorial rule and says so.
Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. How we use AI
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