---
title: "Later review: pricing, pros and cons"
description: "Instagram/TikTok-first visual planner with Link in Bio and an enterprise influencer suite. Post caps on the lower tiers, no X support, no API, and a 1.5 Trustpilot driven by surprise renewals."
canonical: "https://saaskly.com/category/social-media-management/later"
last-updated: "2026-09-09"
---

# Later review: pricing, pros and cons

> Saaskly verdict: **2.7/5**. Instagram/TikTok-first visual planner with Link in Bio and an enterprise influencer suite. Post caps on the lower tiers, no X support, no API, and a 1.5 Trustpilot driven by surprise renewals.

- Category: [Social Media Management](https://saaskly.com/category/social-media-management.md)
- Vendor website: https://later.com
- Last updated: 2026-09-09

## Pros and cons

**Pros**

- Best visual/Instagram planning and Link in Bio
- Influencer marketing suite for enterprise
- Cheap entry ($25)

**Cons**

- Post caps on Starter/Growth; no X; no API or MCP
- USD only with 33% monthly premium
- Trustpilot 1.5 on 349 reviews for auto-renewal and refund refusals

## Pricing

Month-to-month price first (what you pay without committing), then the annual-commit rate.

- **Starter**: $25/mo month-to-month; $18.75/mo on an annual commitment (month-to-month costs 33% more)
  - Includes: 1 social set (8 profiles), 1 user, 30 posts/profile/mo, 3-month analytics, no approvals
- **Growth**: $50/mo month-to-month; $37.50/mo on an annual commitment (month-to-month costs 33% more)
  - Includes: 2 sets, 2 users, 180 posts/profile/mo, 1-year analytics, approvals, inbox
- **Scale**: $110/mo month-to-month; $82.50/mo on an annual commitment (month-to-month costs 33% more)
  - Includes: 6 sets, 4 users, unlimited posts, 2-year analytics, competitor benchmarking

Minimum commitment: **$25** ($25/mo × 1 seat × 1 month (no commitment)).

## Specification

| Attribute | Value |
| --- | --- |
| Priced per | Workspace |
| Profiles on entry plan | 8 |
| Seats on entry plan | 1 |
| Approval workflow | Yes |
| Inbox | Yes |
| Competitor analysis | Yes |
| AI assistant | Yes |
| API | No |
| MCP server | No |
| LinkedIn Company Pages | Yes |
| Analytics depth | Basic |
| Trustpilot (reviews) | 1.5 (349) |
| Platforms supported | Instagram, Facebook, Pinterest, TikTok, LinkedIn, Threads, YouTube Shorts, Snapchat |
| Scheduled posts limit | 30 |
| White-label reports | No |
| Commitment for annual rate (months) | 0 |

## Our review

Later (founded 2014 in Vancouver as Latergramme; owned by Mavrck/Summit Partners since 2022, now Boston/Toronto/Vancouver) is the consumer-brand and creator tool: a visual Instagram grid planner, Link in Bio on every plan, AI caption writer, best-time-to-post, and, at enterprise level, Later Influence, an influencer discovery and campaign platform with affiliate tracking via Mavely. It covers Instagram, Facebook, Pinterest, TikTok, LinkedIn, Threads, YouTube Shorts and Snapchat, but dropped X in 2023 and Bluesky and Google Business Profile support could not be confirmed.

Pricing is USD with a steep 33% monthly premium: Starter $25 monthly / $18.75 annual for one social set (8 profiles), 1 user and 30 posts per profile a month; Growth $50 / $37.50 for 2 sets, 2 users, 180 posts and approvals; Scale $110 / $82.50 for 6 sets, 4 users, unlimited posts and competitor benchmarking. No public API for Later Social, no MCP, and no free plan visible on the current pricing page. Trustpilot is 1.5/5 on 349 reviews, polarised (49% five-star, 39% one-star). The one-stars are almost entirely surprise auto-renewal charges and refused refunds, plus Instagram connection failures.

*Desk research; not yet tested by Saaskly. Assessed on publicly available pricing, feature sets and third-party reviews.*

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Researched and drafted with AI assistance; reviewed and approved by Tim Meredith. See https://saaskly.com/ai-transparency.md and https://saaskly.com/editorial-policy.md.

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